brand identity & positioning
WeShall Investments
- Client
- WeShall Investments
- Year
- 2026
- Type
- brand identity & positioning
- Live
- View live
WeShall Investments is a premier Canadian private equity firm founded by Wes Hall, Canada’s first Black ‘Dragon’ on CBC’s Dragons’ Den, with a diverse portfolio of investments in various industries across Canada, the U.S., and the Caribbean. As a new entrant in the industry, WeShall needed to establish a strong brand presence. Our team at besu crafted a comprehensive brand strategy involving the development of a new website emphasizing the firm’s core values of trust, reliability, and expertise in the industry — as well as a sleek, modern logo that gained recognition after being featured on Dragons’ Den.
Overall, the newly developed brand identity and accompanying marketing materials significantly elevated WeShall Investments, establishing a modern and professional image that aligns perfectly with its values and services.
Services
- brand identity & positioning
- brand guidelines
- Website Design & Development
- print collateral
- print production
- video production
- photography services
Based in Toronto
besu
Rooted in collaboration